How to Market a Family Law Firm?
A large part of small businesses running around the globe is family-owned. These businesses have generations of family members working together to expand and grow their business in the right direction. Family-run businesses face unique challenges and thus need unique solutions to their problems.
Many law firms are run by multi-generational families as well. In today’s competitive world, the older generation resists the changes that the new generation tries to bring in the law firm. In addition to this, the new generation lacks the acumen to understand the importance of traditional practices in running a law firm.
The law firms run by families need to focus on changing their marketing strategy to suit the modern world’s requirements and yet stick to certain traditional techniques to retain the trust of the new as well as old clients. Let us look at certain marketing strategies that a family law firm can adopt to prosper in the field.
1. User-friendly website:
In today’s world, it is impossible to function without having an online presence. If you run a family-owned law firm, then you need to take your business to the online platforms. Establish a user-friendly website for your family business that would help your business to reach out to potential clients easily.
The websites not only increase the number of clients, but they help in building trust among the clients. An online presence legitimises your business in the eyes of the client and thus they trust you more.
SEO or Search Engine Optimisation is the best companion for every business in today’s world. Search Engine Optimisation helps your business to increase its ranking on search engines by using the best keywords related to your industry in increasing your ranking online.
If you are a part of a family-run law firm, then SEO tools can help you in optimising your online presence. In the world of e-commerce, SEO is helping businesses to reach the right clients.
When you are an expert in your field, you can use the skills to blog and advertise your product or service. Blogging is one of the best ways to generate sales from any business these days. If you have an online presence then you can use it to write and publish blogs related to your industry or area of expertise.
Many people need to gain an insight into the legal world. Through your skills and knowledge, you can build an informative blog where you can publish articles and case studies that explore the integral topics related to your field.
4. Explore Vlogging:
One of the fastest ways to reach your customers is through a video streaming platform called YouTube. Making informative videos related to your fees and uploading them on the platform is free and you can explore a lot of formats of vlogging on this platform to attract clients to your legal services.
Vlogging is a great start to advertising your business through an online platform as it has a high conversion rate. People tend to watch more videos than reading articles and blogs and hence vlogging has a high conversion rate.
Positive feedback from past clients tends to increase your sales more than anything else. Whenever you work for a client, always get written feedback from them. Reviews in the form of videos are also a great start to add to your vlogs. Add the positive reviews on your landing age and it will bring high conversion rates to your legal services business. Reviews and feedback are the best approaches to attract more clients to your legal services business.
The legal business is shifting to online platforms and if you own a law firm that is run by your family, then it is the right time to make a move towards online platforms to gain more customers. Family businesses are not easy to run and Kin & Kith is here to solve all your problems related to your business operations. Kin & Kith offers various professional courses that help you in building your family business in the right direction.
Learn more about the challenges one may face in a family business here !